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The Showcase Brings 47th Street to a Beautiful Boutique in Boro Park

The Showcase Brings 47th Street to a Beautiful Boutique in Boro Park

By Yehudit Garmaise

     Boro Parkers who want to get great deals on gorgeous diamond jewelry no longer have to make the trip to 47th Street in Manhattan.

    Yesterday, Isaac and Leah Zwiebel brought a slice of the diamond district to Boro Park, when they hosted the grand opening of The Showcase, their elegant jewelry boutique located at 1451 48th St.

    After more than 20 years of working as a diamond dealer, cutter, and designer on 47th Street and traveling the world to find the finest diamonds, Mr. Zwiebel is bringing his knowledge and expertise back to the neighborhood.

   About what are the Zwiebels most looking forward in their new venture?

     “We want to work more closely with our customers and get them excited about gorgeous pieces of jewelry,” said Mrs. Zwiebel, who learned the diamond business by working at jewelry shows with her husband over the years. “We’re in it together.” 

   Although Mr. Zwiebel creates many classic styles of engagement rings, eternity bands, necklaces and tennis bracelets, customers also can dream up their own designs.

    “Customers who want specific items can ask my husband to make them, of course,” said Mrs. Zwiebel, who noted that her husband has always been known for providing top-quality diamonds. 

     In addition, customers can bring along jewelry they no longer wear and sell it for cash, or alternately, they can trade it in for something that suits who they are now.

     And of course, Mrs. Zwiebel confides with a wink, “There is no better way to show appreciation to a hardworking Yiddishe wife than giving her a beautiful piece of jewelry, l’kevod Yom Tov.”

     The Showcase is open from 11am to 6pm on Sunday, Monday, Wednesday, and Thursday. On Tuesdays, Fridays, and after hours, customers can call (718) 710-7288 for appointments.


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