Hundreds of people stormed to the New Eichlers in Boro Park to celebrate the Judaica store’s launch of their historic book week.
New Eichler’s, located at 13th Avenue and 50th Street, featured renowned writer Moshe Klein, a magazine columnist and world traveler.
Also featured on Sunday was Mrs. Tanya Rosen, a famous nutritionist and author of Cooking with Tanya.
Hundreds of books and Seforim are on sale this week with many of them as much as 50% off their regular prices.
The remainder of the week will feature many other famous writers including Mrs. Rivky Kleinman, author of Simply Gourmet, that’ll be presenting the perfect spice rub, on Monday and many others.