Governor Andrew Cuomo announced on Sunday that he plans to issue an emergency executive action to ban the sale of flavored e-cigarettes in New York State, his latest action in a battle intended to stop the spread of nicotine addiction among young people through the marketing of e-cigarette flavors.
NY Health Commissioner Howard Zucker will hold an emergency meeting this week with the PHHPC (Public Health and Health Planning Council) in which the ban against flavored e-cigarettes will be declared.
State enforcement agencies have also been directed to plant underage customers who will attempt to buy tobacco and e-cigarette products from sellers. Those caught selling these products to underage individuals will now face criminal penalties in addition to civil penalties.
The governor also called on Albany to pass legislation that will ban deceptive marketing of e-cigarettes to teens and children.
“New York is confronting this crisis head-on and today we are taking another nation-leading step to combat a public health emergency,” Governor Cuomo said.
“Manufacturers of fruit and candy-flavored e-cigarettes are intentionally and recklessly targeting young people, and today we’re taking action to put an end to it. At the same time, unscrupulous stores are knowingly selling vaping products to underage youth – those retailers are now on notice that we are ramping up enforcement and they will be caught and prosecuted.”